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Privacy Policy
Who are we?
Mele Direct retail website belonging to Lionite Mele Ltd (Mele & Co) selling quality, affordable jewellery cases, watch boxes and giftware.
Business Name: Mele Direct Company No: 928127
Registered Office: Sanatorium Road, Cardiff, CF11 8PN
Contact details: Jackie Harding
Phone: 029 2022 1331
Email: info@meledirect.co.uk
Data Controller: Jackie Harding

Mele Direct takes seriously the privacy of those that visit our website. We have established this Privacy Policy to communicate the information we collect and how this information is used and safeguarded.
By accessing this website (www.meledirect.co.uk), you acknowledge the terms and conditions expressed herein. We reserve the right to change this policy at our sole discretion and without notice.

What information is collected, and why?
For statistical analysis, when a user visits our website, we collect information about the visit that does not identify the user personally. We track information such as the domain from which the user is visiting and the user's browser type. We also collect specific information regarding the user's session on our website. This includes details such as the date and time of the visit and the pages viewed.
We do not have systems that use your personally identifiable information for automated decision making
Sometimes we ask a user to voluntarily provide personally identifiable information (PII). This information generally includes, but is not limited to, name, E-mail address, postal address, delivery address (if different) and telephone number.
We request this information when the user requests one or more of the following:
- To receive specific information from us such as an enquiry or purchase.
- To sign up for a mailing list / social media follower
- To correspond with the customer regarding details of an order
- Or any other such activity that we deem necessary
- To purchase a specific item
- Relevant PII will be forwarded to:
- Payment systems (external to Mele Direct)
- Courier company to deliver an order
Mele Direct does not collect any personally identifiable financial information. We do not intentionally collect information from children under the age of 16 unless parental consent is given.

How is the information used?
Non-personally identifiable information (non-PII) is collected to allow us to analyse how our website is used and to improve the content and service the website provides.
Personally, identifiable information is collected for the purpose of fulfilling the contract of sale between the Customer and Mele Direct.
Mele Direct, owns the collected information and will not sell, trade, or rent the information to others. We may use the information to continue contact with the user. This may include contacts such as follow-up calls, e-mail correspondence, or mail correspondence to follow-up on the contact to provide customer satisfaction feedback or important website changes.

Where is the PII stored and processed?
Personally Identifiable Information collected via the website is stored and processed within the UK and not transferred outside of the EEA.

How long is the Personally Identifiable Information kept?
For customers purchasing from www.meledirect.co.uk Personally Identifiable Information will be retained by Mele Direct for the performance of the contract to supply the item(s) ordered and any follow up in practice this will be 3 months from the date of delivery.
Additionally, appropriate PII (as determined to meet regulatory and/or legislative requirements) will be kept for the period determined by the regulatory and/or legislative authorities, e.g. HMRC.

Are "Cookies" used on the website? "Cookies" are small pieces of information that are placed on a web user's hard drive. We may use cookies to provide you with better service. Cookies are pieces of information that a Web site transfers to your computer's hard disk for record-keeping purposes. Cookies can make the Web more useful by storing information about your preferences for a particular site.
The use of cookies is an industry standard, and many major Web sites use them to provide useful features for their customers. Cookies in and of themselves do not personally identify users, although they do identify a user's computer. Most browsers are initially set to accept cookies. If you prefer, you can set your browser to refuse cookies. However, you may not be able to take full advantage of the functionality of www.meledirect.co.uk site if you do so.

How is personally identifiable information safeguarded? Mele Direct utilises industry standard methods and mechanisms such as firewalls and passwords to protect electronic information. Multiple physical security methods such as locking devices and appropriate premise security are also employed. Finally, access to PII is restricted to necessary personnel and on a need-to-know basis.

Links to other websites Mele Direct website may contain links to other internet websites. Mele Direct neither controls nor endorses external sites and is not responsible for the content of such sites. This policy does not cover the privacy policies and data collection practices of non-Mele Direct websites.

How to opt out of correspondence
Based on the information a user has provided, Mele Direct may send e-mail correspondence to the user. Each correspondence will contain an easy means to opt out of further correspondence.

Review of this Privacy Policy
- We keep this Policy Statement under review as part of our overall Data Protection Policy. It was last updated on 22nd May 2018
- You have a choice about whether and how you wish to receive information from us. You will be asked to make your preferences clear when we collect your information. For most users, this will be when they register online. Your preferences can be updated at any point by emailing Jackie on info@meledirect.co.uk
- The accuracy of your information is important to us. Please do regularly check and update your information with any changes.
- You have various legal rights over your information which we will always respect. Further detail is available from the Information Commissioner. www.ico.org.uk